architecture tips

Primary Impressions

The value of primary impressions in interactions between people is something that we experience daily. The time-honored truth "you never get a second chance to make a first impression" holds fast. Many research articles conclude that it takes just a tenth of a second for us to judge someone and make our first impression. Our brain circuitry performs a feat termed the "Amygdala Hijack" in which some direct inputs from our senses bypass our rational neo-cortex and responses to stimuli can begin before they are actually registered into consciousness. What does this have to do with products we are selling? Through the use of high quality photorealistic 3d renderings, products can make a great first impression in all technical and marketing materials online and offline.

The Strength of 3d Renderings & Visual Representations

I am far from a psychologist, but I believe that this same phenomenon holds true when we first see anything, whether it is another person, a web site, a car or even a building product. To understand the importance of the visual appearance of a product, one does not have to look very far. The visual experience of an Apple product is a huge part of their company's huge success. Whenever you see their product, whether you see it on their web site, in an advertisement or in one of their stores, the visual impression is consistently beautiful. Anyone who has had the experience of unboxing a new iPhone or iPad knows that the first impression begins with the packaging. It has been said that there is a room somewhere at Apple where people do nothing but design the packaging for their products. They are first impression specialists whose aim is simply to control the first impression of the product and make it exceed expectations. Do you have a first impression specialist for your products?

Does a Product Exhibit Body Language?

In "Body Language: 7 Easy Lessons to Master the Silent Language", James Borg states that human communication consists of 93 percent body language and non-verbal cues, while only 7% of communication consists of words themselves. A lot of time, energy and emphasis in social media marketing has been placed on the power of words. The blog has become an integral part of personal expression and the personalization and expression of a brand. While this is all great progress, let us not forget the other 93% of communication at our disposal. Can we exponentially increase our target market's opinion of our product by improving the visual impression a product makes? Are marketers spending enough time on the visual representations of products even if they are not the most glamorous looking products?

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